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About INI

I N I Roots N Culture is an independent media outlet and retail business that centers on reggae and Rastafari culture. With over a decade of experience in documenting activities in Caribbean, African American, and Latino communities, those we reach via our audio-visual platform are sure to enjoy a high-quality cultural immersion experience.

We interview reggae artists, documenting their insights into reggae music, views on world issues, and their highest visions for the future of humankind. I N I also sells apparel that promotes an awareness of these issues in the hopes of inspiring independent thinking and right action that can create a better world for all.